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Upgrade your skills and stay ahead as a digital marketer
Marketing is constantly in evolution - especially during the current AI era. Technical skills in AI, automation, and data helps marketers work smarter, improve performance, and grow their careers.
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Why learn web development as a marketer?
Learning to code unlocks new abilities in marketing to grow your business faster. From developing smarter marketing workflows with automation skills, to using code and APIs to connect tools, customise pages and emails, and streamline tasks. These valuable tech skills will enable you to boost marketing performance, efficiency and speed — without needing to rely on developers or freelancers.
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Marketing jobs with coding skills
Some of the marketing roles you can unlock with coding skills include: Growth Marketer, Growth Engineer, Technical Marketer, CRM Manager, Marketing Operations Manager, Marketing Data Analyst and General Marketing roles in Tech Companies. Digital marketers who know how to code are becoming more and more in demand and can earn higher salaries.
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Why learn data analytics as a marketer?
Marketing thrives on informed and data-driven decisions. Mastering SQL, Python, and data visualisation is crucial for unlocking insights and driving performance for growth. With data skills, you’ll be able to easily spot market trends, identify new opportunities and better assess the ROI of your work.
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What are the benefits of data-driven marketing?
Data skills in marketing are becoming more and more in demand as companies pivot to data-driven strategies. Here’s a few areas of marketing where strong data skills are essential:
- Audience research & persona development
- Running A/B tests to develop personalized messaging
- Competitor & market research
- Customer behaviour & retention strategies
- Campaign reporting & ROI calculation -
Why learn generative AI as a marketer?
AI is reshaping the entire creative process, from ad targeting to personalisation. Mastering generative AI will unlock new skills in copywriting, automating creative assets, and scaling campaigns more efficiently and effectively. Knowing how to effectively use Generative AI no longer a nice-to-have, it’s the new industry standard in marketing.
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Creative marketing jobs: turn ideas into impact
AI-driven marketers who blend creativity with automation are in high demand. Learning prompt engineering, AI-powered content, and automation will give you a competitive edge in the best creative marketing roles. According to research done by the American Marketing Association: “71% of leaders say they’d rather hire a less experienced candidate with AI skills than a more experienced candidate without them.”
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Le Wagon Courses to help you level up as a marketer
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Your questions answered
To become a successful Web Developer, you need a combination of soft and technical skills. All of these essential skills are taught in Le Wagon’s Web Development bootcamp.
On the soft skills side, adaptability is crucial for navigating the dynamic and fast-paced tech industry. Being an independent learner and possessing excellent problem-solving abilities are also important. Additionally, a genuine interest in learning new technologies and strong communication skills will help you collaborate effectively with team members and stakeholders.
On the technical side, proficiency in HTML, CSS, and JavaScript is essential, as these are the foundational languages for web development. Familiarity with Ruby, as well as a solid understanding of UX/UI principles, is also important. Furthermore, knowledge of web development frameworks, APIs, and databases will enhance your capabilities.
With these skills, a Web Developer can create responsive and visually appealing websites, maintain and update existing ones, and continuously improve their craft to remain relevant in the ever-evolving tech landscape.
On the soft skills side, adaptability is crucial for navigating the dynamic and fast-paced tech industry. Being an independent learner and possessing excellent problem-solving abilities are also important. Additionally, a genuine interest in learning new technologies and strong communication skills will help you collaborate effectively with team members and stakeholders.
On the technical side, proficiency in HTML, CSS, and JavaScript is essential, as these are the foundational languages for web development. Familiarity with Ruby, as well as a solid understanding of UX/UI principles, is also important. Furthermore, knowledge of web development frameworks, APIs, and databases will enhance your capabilities.
With these skills, a Web Developer can create responsive and visually appealing websites, maintain and update existing ones, and continuously improve their craft to remain relevant in the ever-evolving tech landscape.
Yes, certain cities offer financing options through local partners, including deferred tuition plans, student loans, and Income Share Agreements (ISA). For detailed information, visit the Le Wagon website or reach out to a local admission manager.
To succeed as a Data Analyst, you need a mix of technical and soft skills. On the technical side, proficiency in tools like Excel, Power BI, and Google Data Studio is crucial for data visualization and analysis. You should also be comfortable with programming languages such as Python, R, and SQL, which are essential for data manipulation and complex analyses. Familiarity with business intelligence tools and basic machine learning concepts can further enhance your capabilities.
Soft skills are equally important. Strong communication skills are necessary for presenting findings to stakeholders with varying levels of technical expertise. Critical thinking helps you identify trends and make informed decisions, while problem-solving skills enable you to derive actionable insights from data. Attention to detail ensures accuracy in your analyses, and effective time management helps you meet deadlines.
Collaboration is also key, as data analysis often involves working with team members across different departments. Lastly, a commitment to continuous learning is essential to keep up with the latest technologies and trends in the field.
Soft skills are equally important. Strong communication skills are necessary for presenting findings to stakeholders with varying levels of technical expertise. Critical thinking helps you identify trends and make informed decisions, while problem-solving skills enable you to derive actionable insights from data. Attention to detail ensures accuracy in your analyses, and effective time management helps you meet deadlines.
Collaboration is also key, as data analysis often involves working with team members across different departments. Lastly, a commitment to continuous learning is essential to keep up with the latest technologies and trends in the field.
By the end of the bootcamp, you will have achieved a junior developer level, equipping you to quickly prototype your ideas by creating web applications independently. You will learn how to implement features such as user authentication (including simple sign-in/sign-up options and social logins like Facebook or WeChat), set up an admin back-office, integrate payment systems, automate email sending, and much more. You’ll also gain the skills to deploy applications in production and understand programming best practices used by top tech companies.
After completing the course, you will have several career options:
After completing the course, you will have several career options:
- Find a Developer job: You can pursue roles as a Front-End Developer, Back-End Developer, Full-Stack Developer.
- Find a tech-related job: Opportunities exist in various positions, such as Product Manager, Solution Engineer, Operations Manager, or Customer Success Manager within startups or tech companies.
- Continue your entrepreneurial journey: If you have an entrepreneurial spirit, you can develop your own projects or startups.
- Become a freelance Web Developer: You’ll have the skills needed to work independently on web development projects. This comprehensive training will prepare you to thrive in the tech industry.
All careers in Web Development
