I want to change career
If you’re looking for actionable, hands-on experience to boost your CV and portfolio — Le Wagon’s project-focused approach will be the perfect asset to help you break through into growth marketing.
For who
Who is this bootcamp for?
Le Wagon’s Growth Marketing course is beginner-friendly: you only need to have the curiosity to learn and the desire to challenge yourself! If you already have deep expertise in growth or digital marketing, this course won’t cover advanced strategies.
I already work in marketing, but want to level up
Tech-focused growth marketing skills can give you an extra edge as a traditional marketer, future-proofing your job and helping you to leverage AI & automation.
I want to launch my own business
If you have a great business idea and want real, actionable marketing skills to grow your startup to the moon — our Growth Marketing bootcamp could be the perfect fit for you.
I’m a recent graduate
If you studied something other than marketing and need practical skills to land a job where marketing plays a key role, Le Wagon’s Growth Marketing bootcamp can help you to make the most of your degree.
curriculum
What you’ll learn in Le Wagon’s Growth Marketing bootcamp
Build AI-driven, automated growth marketing strategies with confidence
25h
Preparation work
Get ready for our growth marketing bootcamp with our 'Prepwork' module. In just 25 hours, you'll cover key topics like the growth marketing ecosystem, Google Sheets, Webflow for web design, and automation basics. This course is essential for success in the intensive bootcamp that follows.
What you will do in practice:
- 25 hours of online tutorials
- Online quiz to validate your understanding
Software and languages you will learn:
32h
Set the stage for growth success
Master key marketing pillars: audience understanding, value articulation, and solid business models. Learn the AARRR framework to prioritize user journey stages and optimize resources.
What you will do in practice:
- Analyse roles and tasks of growth marketers in various company stages
- Conduct a growth marketing analysis and create a detailed buyer persona
- Map out a startup's AARRR funnel, identifying innovative strategies
- Play with the KPIs of the AARRR funnel with Google Sheets
Software and languages you will learn:
40h
Master data for decision making
Unlock the power of data-driven decision-making. Learn to choose KPIs aligned with growth goals, master advanced Google Sheets for data manipulation, and use Make for efficient data collection and cleaning. Elevate your data visualization with Looker Studio.
What you will do in practice:
- Prioritize KPIs with the AARRR framework in Google Sheets
- Monitor and evaluate KPI performance using Google Sheets
- Set up automated data collection and cleaning with Make and Google Sheets
- Create dashboards in Looker Studio for insights visualization
Software and languages you will learn:
72h
Master landing page optimization
Boost lead generation and conversions with optimized landing pages. Learn UX/UI design, copywriting, and web design principles. Analyze user behavior, utilize analytics and AB testing for enhanced impact.
What you will do in practice:
- Conduct A/B tests for landing page optimization
- Build a landing page in Webflow, integrating ChatGPT-optimized copy
- Set up conversion tracking with Google Tag Manager and GA4
- Analyse user journeys on your page using Hotjar for insights
Software and languages you will learn:
48h
Develop a multichannel strategy
Maximize growth with inbound strategies: create engaging content, learn about SEO, and discover paid ads for quality leads. Harness GenAI for compelling content, optimize with Semrush for organic search, and create your paid campaigns strategy.
What you will do in practice:
- Generate an AI-driven content calendar for SEO and engagement
- Use Semrush for SEO strategy and ranking improvement
- Design AI-based ads and targeting for social media platforms
Software and languages you will learn:
56h
Drive effective outbound marketing strategies
Boost B2B growth with outbound strategies and growth ops. Learn lead gen and GDPR basics, then automate workflows with Make. Master lead data collection and enrichment, craft multichannel workflows with Lemlist, and leverage HubSpot for advanced nurturing. This module equips you to use CRM and automation effectively, converting leads into customers for measurable growth.
What you will do in practice:
- Launch a GDPR-compliant lead gen campaign in HubSpot
- Automate lead workflows with Make
- Automate data collection and enrichment with Phantombuster
- Craft AI-driven copy and plan event-based marketing strategies
Software and languages you will learn:
40h
Enhance customer loyalty & increase referrals
Master the analysis of key retention metrics using data analytics and Looker to develop effective growth strategies, implement engaging loyalty programmes, and leverage push notifications for enhanced customer engagement.
What you will do in practice:
- Conduct retention analysis on Duolingo's synthetic data
- Design loyalty programmes and push notifications for a music industry case study
- Perform CLTV analysis using Disney+ synthetic data
- Create Looker dashboards with actionable recommendations for a B2B revenue case
Software and languages you will learn:
64h
Grow your first startup
Collaborate on launching a new business, from product ideation to market strategy, applying your skills in a project-based setting with coach support. Conclude with a presentation to your peers, possibly celebrating your first customer leads. It's a comprehensive test of your abilities and a key step towards mastering growth marketing.
What you will do in practice:
- Experience launching a startup
- Create a project from product ideation to market strategy
- Test of your skills and a leap towards becoming a growth marketing expert
Access continuous growth with our content hub
As a valued member of our growth marketing community, you have lifetime access to not only the core bootcamp curriculum, but also to an array of asynchronous resources designed to keep your skills sharp and your career trajectory soaring.
Key skills:
- Learn SQL for autonomous data requests in the Modern Data Stack
- Master workflow orchestration and integrations with Zapier & n8n
- Gain expertise in ecommerce marketing strategies and tactics
Software and languages you will learn:
Start your career in growth marketing!
From the moment you embark on your tech journey, our dedicated career services team is there to provide you with tailored guidance throughout and beyond your training. Connect with our vast network of 7000+ hiring partners, benefit from 1:1 coaching and much more!
- Elevate your personal branding & get technical interview training
- Benefit from 1:1 coaching & key alumni Q&A sessions
- Connect with an extensive network of 1000+ hiring partners
- Get a lifetime access to Le Wagon content
Financing options
Find the right financing options for you
Our advisors help you every step of the way to obtain financing and public funding, with the possibility to get up to 100% of your tuition financed.
Upcoming sessions
Find your bootcamp session
Learn Growth Marketing online, on one of our 28+ campuses worldwide, or part-time.
Growth Marketing info session
Join the next info session
Dive deeper into Growth Marketing with out expert-led info session. Get insights, ask questions, and see how our course can transform your career.
Why Le Wagon?
What makes Le Wagon unique?
We’re the #1 rated bootcamp for a reason. Here are some of them:
Graduate with a portfolio of projects to prove your skills — ready for job interviews or to launch your next business.
Explore student projects
Get lifetime access to our team of career advisors and a network of hiring companies, on-hand to help you get your dream job.Get lifetime access to our team of career advisors and a network of hiring companies, on-hand to help you get your dream job.
Explore our career services
It’s the community that counts. Connect with alumni all over the world for continued support, career opportunities & networking — for life.
Read our alumni stories
Prefer to learn online, full-time, part-time or in person? Le Wagon is the only bootcamp that offers all of these options.
Discover Le Wagon's learning formats
Our proprietary learning platform designed for fast-paced bootcamps. Interactive challenges, peer collaboration, personalized dashboards, and lifetime access to accelerate your tech journey.
Explore KITT Features
Graduate with a portfolio of projects to prove your skills — ready for job interviews or to launch your next business.
Get lifetime access to our team of career advisors and a network of hiring companies, on-hand to help you get your dream job.Get lifetime access to our team of career advisors and a network of hiring companies, on-hand to help you get your dream job.
It’s the community that counts. Connect with alumni all over the world for continued support, career opportunities & networking — for life.
Prefer to learn online, full-time, part-time or in person? Le Wagon is the only bootcamp that offers all of these options.
Our proprietary learning platform designed for fast-paced bootcamps. Interactive challenges, peer collaboration, personalized dashboards, and lifetime access to accelerate your tech journey.
A word from our alumni & authors
-
"The bootcamp was an amazing two-month intensive experience. Working in pairs and practicing all day allowed me to immerse myself completely in the role of a Data Analyst, from data ingestion to exploration and analysis."
Romane Clerc
Data Analyst Blablacar
-
"The bootcamp allowed me to acquire a solid foundation in Data Science, to practice on real world problems, to join a lively and close-knit international community and to land the job of my dreams as a Data Analyst! I 100% recommend Le Wagon!"
Capucine Dehaut
Data Scientist Sonder
-
"If you are looking for a bootcamp that offers a comprehensive curriculum, a great learning environment and incredible post-bootcamp career support then Le Wagon is for you!"
Joseph Gulay
Data Analyst Ernst & Young
-
"It is stunning how much you learn in only 9 weeks, not only web development but also how to challenge yourself and grow as a person!"
Carolina Cota
Backend Developer N26
-
"I loved my experience at Le Wagon, especially the last 2 weeks of teamwork: Developing an idea, visualising it in mock-ups, breaking it down into development tasks, and pitching the final product. This is the essence of product culture!"
Adrien Moison
Head of Product Back Market
-
"Le Wagon changed my life. I went from designing ads to building an app that eventually got Google’s attention. Now me and my co-founders (who I also met at Le Wagon) all work at Google living our best lives."
Allan Holmes
Interaction Designer Google
-
"The bootcamp gave me the opportunity to learn about the full process of building a product and to confirm I particularly love the design and frontend side of things."
Caroline Bixner
Senior Service Designer Deloitte Digital
-
"Only two months after finishing the Bootcamp, I landed my first job as a Junior Software Engineer. That would not have been possible without the amazing career support from Le Wagon’s staff."
Mathieu Longé
Software Engineer 99designs
-
"I expected a lot from Le Wagon for my Data Science formation and the global experience was even better: the content of the formation and the custom learning platform were really well structured and all the people at Le Wagon very helpful."
Josselin Grouas
Data/IA Manager Consultant Niji
-
"I warmly recommend Le Wagon to anyone who wants to sky rocket their career in our increasingly digital world. Le Wagon is more than just a coding school it’s a proper experience and a human melting pot."
Christophe Arendt
Data Engineer Capgemini
-
"I am grateful for the valuable knowledge and experience that this program provided me with. I would encourage anyone who wants to change to a career in tech to join this excellent program."
Asma Laaribi
Developer Shopify
-
"Le Wagon has a huge emphasis on culture and community. The energy is incredibly positive & the Teachers/Teacher Assistants are always happy to help and answer questions."
Thomas Temple
Software Engineer Hall & Wilcox
-
"Le Wagon is a great way to get into tech and learn a new skill with good teachers to support your journey and definitely don’t be shy to ask 100 questions like I did."
Ștefania-Ella Centea
Junior Product Manager ASDA
-
"After 3 years working in Investment Banking, I decided to update my skill-set with some tools that I could use for whatever my next professional challenge would be."
Ayelen Klas
Sr. Growth & Operations Manager Razor Group
-
"Le Wagon truly changed my life with coding. Coming from a sales background, it enabled me to acquire the technical knowledges to start a developer career."
Isabelle Ferrier
Web Developer amlconsult GmbH
-
"“In a matter of weeks, I gained a high-level understanding of data engineering challenges and the technical capabilities needed to take on those opportunities. Since completing the course, I have been much more confident and efficient in my work.”"
Raphael Hidalgo
Data Scientist Junior Finfrog
-
"An insane experience! The feeling of being really more comfortable technically, of being able to take part in many other projects. And above all, the feeling of truly being part of a passionate and caring community!"
Adeline Cortijos
Growth Marketing Manager Aktio
FAQ
