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4.98/5 - 6,000+ student reviews

Master AI-driven marketing with Le Wagon’s Growth Marketing Course

Grow your business using AI & no-code tools with our tech-focused digital marketing course. Available online or on one of our campuses.

growth marketing bootcamp

Our Growth Marketing alumni are now working at:

Google Meta Airbnb Asos Shopify Veepee

#1

ranked bootcamp

29,000+

graduates worlwide

7000+

hiring companies

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For who

Who is this bootcamp for?

Le Wagon’s Growth Marketing course is beginner-friendly: you only need to have the curiosity to learn and the desire to challenge yourself! If you already have deep expertise in growth or digital marketing, this course won’t cover advanced strategies.

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I want to change career

If you’re looking for actionable, hands-on experience to boost your CV and portfolio — Le Wagon’s project-focused approach will be the perfect asset to help you break through into growth marketing.

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I already work in marketing, but want to level up

Tech-focused growth marketing skills can give you an extra edge as a traditional marketer, future-proofing your job and helping you to leverage AI & automation.

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I want to launch my own business

If you have a great business idea and want real, actionable marketing skills to grow your startup to the moon — our Growth Marketing bootcamp could be the perfect fit for you.

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I’m a recent graduate

If you studied something other than marketing and need practical skills to land a job where marketing plays a key role, Le Wagon’s Growth Marketing bootcamp can help you to make the most of your degree.

curriculum

What you’ll learn in Le Wagon’s Growth Marketing bootcamp

Build AI-driven, automated growth marketing strategies with confidence


25h

Preparation work

Get ready for our growth marketing bootcamp with our 'Prepwork' module. In just 25 hours, you'll cover key topics like the growth marketing ecosystem, Google Sheets, Webflow for web design, and automation basics. This course is essential for success in the intensive bootcamp that follows.

What you will do in practice:

  • 25 hours of online tutorials
  • Online quiz to validate your understanding

Software and languages you will learn:

Google Sheets Google Sheets
Make Make
Webflow Webflow

32h

Set the stage for growth success

Master key marketing pillars: audience understanding, value articulation, and solid business models. Learn the AARRR framework to prioritize user journey stages and optimize resources.

What you will do in practice:

  • Analyse roles and tasks of growth marketers in various company stages
  • Conduct a growth marketing analysis and create a detailed buyer persona
  • Map out a startup's AARRR funnel, identifying innovative strategies
  • Play with the KPIs of the AARRR funnel with Google Sheets

Software and languages you will learn:

Google Sheets Google Sheets
Whimsical Whimsical
Notion Notion

40h

Master data for decision making

Unlock the power of data-driven decision-making. Learn to choose KPIs aligned with growth goals, master advanced Google Sheets for data manipulation, and use Make for efficient data collection and cleaning. Elevate your data visualization with Looker Studio. 

What you will do in practice:

  • Prioritize KPIs with the AARRR framework in Google Sheets
  • Monitor and evaluate KPI performance using Google Sheets
  • Set up automated data collection and cleaning with Make and Google Sheets
  • Create dashboards in Looker Studio for insights visualization


Software and languages you will learn:

Google Sheets Google Sheets
Make Make
Looker Studio Looker Studio
ChatGPT ChatGPT

72h

Master landing page optimization

Boost lead generation and conversions with optimized landing pages. Learn UX/UI design, copywriting, and web design principles. Analyze user behavior, utilize analytics and AB testing for enhanced impact.

What you will do in practice:

  • Conduct A/B tests for landing page optimization
  • Build a landing page in Webflow, integrating ChatGPT-optimized copy
  • Set up conversion tracking with Google Tag Manager and GA4
  • Analyse user journeys on your page using Hotjar for insights

Software and languages you will learn:

Google Tag Manager Google Tag Manager
ChatGPT ChatGPT
Figma Figma
Relume Relume
Hotjar Hotjar
Google Analytics Google Analytics
Webflow Webflow

48h

Develop a multichannel strategy

Maximize growth with inbound strategies: create engaging content, learn about SEO, and discover paid ads for quality leads. Harness GenAI for compelling content, optimize with Semrush for organic search, and create your paid campaigns strategy. 

What you will do in practice:

  • Generate an AI-driven content calendar for SEO and engagement
  • Use Semrush for SEO strategy and ranking improvement
  • Design AI-based ads and targeting for social media platforms

Software and languages you will learn:

Google Ads Google Ads
Semrush Semrush
ChatGPT ChatGPT
Canva Canva

56h

Drive effective outbound marketing strategies

Boost B2B growth with outbound strategies and growth ops. Learn lead gen and GDPR basics, then automate workflows with Make. Master lead data collection and enrichment, craft multichannel workflows with Lemlist, and leverage HubSpot for advanced nurturing. This module equips you to use CRM and automation effectively, converting leads into customers for measurable growth.

What you will do in practice:

  • Launch a GDPR-compliant lead gen campaign in HubSpot
  • Automate lead workflows with Make
  • Automate data collection and enrichment with Phantombuster
  • Craft AI-driven copy and plan event-based marketing strategies

Software and languages you will learn:

Lemlist Lemlist
ChatGPT ChatGPT
Make Make
HubSpot HubSpot

40h

Enhance customer loyalty & increase referrals

Master the analysis of key retention metrics using data analytics and Looker to develop effective growth strategies, implement engaging loyalty programmes, and leverage push notifications for enhanced customer engagement. 

What you will do in practice:

  • Conduct retention analysis on Duolingo's synthetic data
  • Design loyalty programmes and push notifications for a music industry case study
  • Perform CLTV analysis using Disney+ synthetic data
  • Create Looker dashboards with actionable recommendations for a B2B revenue case


Software and languages you will learn:

Looker Studio Looker Studio
Google Sheets Google Sheets

64h

Grow your first startup

Collaborate on launching a new business, from product ideation to market strategy, applying your skills in a project-based setting with coach support. Conclude with a presentation to your peers, possibly celebrating your first customer leads. It's a comprehensive test of your abilities and a key step towards mastering growth marketing.

What you will do in practice:

  • Experience launching a startup
  • Create a project from product ideation to market strategy
  • Test of your skills and a leap towards becoming a growth marketing expert

Access continuous growth with our content hub

As a valued member of our growth marketing community, you have lifetime access to not only the core bootcamp curriculum, but also to an array of asynchronous resources designed to keep your skills sharp and your career trajectory soaring.

Key skills:

  • Learn SQL for autonomous data requests in the Modern Data Stack
  • Master workflow orchestration and integrations with Zapier & n8n
  • Gain expertise in ecommerce marketing strategies and tactics

Software and languages you will learn:

Zapier Zapier
n8n n8n
SQL SQL

Start your career in growth marketing!

From the moment you embark on your tech journey, our dedicated career services team is there to provide you with tailored guidance throughout and beyond your training. Connect with our vast network of 7000+ hiring partners, benefit from 1:1 coaching and much more!

  • Elevate your personal branding & get technical interview training
  • Benefit from 1:1 coaching & key alumni Q&A sessions
  • Connect with an extensive network of 1000+ hiring partners
  • Get a lifetime access to Le Wagon content

Financing options

Find the right financing options for you

Our advisors help you every step of the way to obtain financing and public funding, with the possibility to get up to 100% of your tuition financed.

Admission advisor at Le Wagon
Upcoming sessions

Find your bootcamp session

Learn Growth Marketing online, on one of our 28+ campuses worldwide, or part-time.

Growth Marketing info session

Join the next info session

Dive deeper into Growth Marketing with out expert-led info session. Get insights, ask questions, and see how our course can transform your career.

Audience attentively listening to a speaker during a conference, seated in rows.
Why Le Wagon?

What makes Le Wagon unique?

We’re the #1 rated bootcamp for a reason. Here are some of them:

Graduate with a portfolio of projects to prove your skills — ready for job interviews or to launch your next business.

Explore student projects
Why Le Wagon picture

Get lifetime access to our team of career advisors and a network of hiring companies, on-hand to help you get your dream job.Get lifetime access to our team of career advisors and a network of hiring companies, on-hand to help you get your dream job.

Explore our career services
Why Le Wagon picture

It’s the community that counts. Connect with alumni all over the world for continued support, career opportunities & networking — for life.

Read our alumni stories
Why Le Wagon picture

Prefer to learn online, full-time, part-time or in person? Le Wagon is the only bootcamp that offers all of these options.

Discover Le Wagon's learning formats
Why Le Wagon picture

Our proprietary learning platform designed for fast-paced bootcamps. Interactive challenges, peer collaboration, personalized dashboards, and lifetime access to accelerate your tech journey.

Explore KITT Features
Why Le Wagon picture

Graduate with a portfolio of projects to prove your skills — ready for job interviews or to launch your next business.

Explore student projects Arrow

Get lifetime access to our team of career advisors and a network of hiring companies, on-hand to help you get your dream job.Get lifetime access to our team of career advisors and a network of hiring companies, on-hand to help you get your dream job.

Explore our career services Arrow

It’s the community that counts. Connect with alumni all over the world for continued support, career opportunities & networking — for life.

Read our alumni stories Arrow

Prefer to learn online, full-time, part-time or in person? Le Wagon is the only bootcamp that offers all of these options.

Discover Le Wagon's learning formats Arrow

Our proprietary learning platform designed for fast-paced bootcamps. Interactive challenges, peer collaboration, personalized dashboards, and lifetime access to accelerate your tech journey.

Explore KITT Features Arrow

Learn more about our methodology

A word from our alumni & authors

FAQ

Your questions answered